A little media exposure may be all you need to take your product or service to the next level. How often have you seen someone get a little exposure on TV or in the newspapers and see a BIG boost in sales as a result?
The main issue involved in getting publicity from Press Releases is the enormous amount of material that goes out to the press each day. Being noticed for the right reasons is called public relations.
The problem with public relations is trying to find something newsworthy to tell the public. Here's an idea; go to your business plan and review it. If you don't have a plan, make one.
Go to your marketing plan and check the marketing calendar. Do you have a marketing calendar? Check your speaking engagements. Oh, do you have speaking engagements? The point is your business must be newsworthy. You must be communicating with your prospects and customers constantly.
Break your message into short sound bytes. If you made a big sale, put it in a press release. If you've hit a milestone in the
Are you an expert? You need to be out there letting people know what you're up to.
What is the greatest benefit that your company offers its clients?
Here are a few ideas to keep in mind when you want to create a press release. You need to get a press release out at least twice a month.
1.Brand new service.
2.Old service that is discontinued.
3.The latest trend in your business.
4.New employees.
5.New processes in production.
6.New Information product online.
7.New marketing tie-in to a popular subject.
8.Seminars and interviews
9.Training videos or audio.
10. Promote joint ventures campaigns.
You now need to keep up on your list of online press release companies to make sure that you send out to them every month. In order to get your product, service, organization, or idea into the media, you have to talk the media manager's language.
Hit what target audience who has an interest in your product or service. Think like the media, craft your message to fit their preferences. Do that and your message will have a great chance of being picked up. Don't let up; submit consistently. You'll begin to find your favorite media people who welcome your submissions after you establish a history with them. The media needs piles of fresh stories everyday, so don't give up. If you need assistance, let me know. I'll give you more in depth information on the subject. You can get on my free online coaching program for more help.
Dennis Morales Francis is a consultant and coach for business professionals and wellness practitioners. His website, offers its members online coaching on building Internet income and automating their marketing on and off the web. Dennis is the author of "Double My Revenues In 12 Months or Less".
Go to http://www.doublemyrevenues.com/money.html to learn how to put $120,000 a year in your pocket by pressing a button on your PC. You don't want to miss this E-Tutorial.
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