Thursday, May 29, 2008

Creating More Exposure To Your Website With Online Press Releases

Lets' get one thing clear; the media is not your enemy. Sure, I understand that most news is no longer information anymore. The entertainment industry has co-opted news over the last 30 years. There is a great way to tap into the power of the press to get targeted traffic to your website. Many news stories that appear on cable these days come from online press releases. There is intense competition for news these days and media outlets experiencing budget cuts are stressed and stretched to the limit.

Their staff gets their news from wire services, news affiliates and online press releases. If you have an interesting new product or service to announce, you'll need to create a compelling press release to become newsworthy. Story editors are often swamped with press releases; they spend a lot of time sorting through material that arrives by mail, or fax machine, and email.

Because of their tight budgets, they'll take the time to look for compelling copy. Here are my top 5 tips for generating traffic to your website using press releases.

1. Send press releases out twice a month or more frequently. Don't sit around waiting for creative information to come to you. Go to the web and research the top stories that are being sought out. Figure out how to tie your business to the top stories and create a press release.

For example, if you found that "Spongy Snickeys" was the hottest new movie on the market and you run an online recipe website, you can create a controversial headline - "Is Spongy Snickeys Killing Your Sex Life? Explain your position and tie your recipe website with the hot new movie. Be creative and not so obvious. Perhaps your website gives a free gift certificate for two to see the movie as part of a promotional drawing.

2. Your story must be compelling. Create an emotional attachment to the reader. Give the story a human touch and remembers the five W's Who, What, When, Where; and of course Why.

3. Make the press release concise and brief. Keep to a single page and keep the information lively. The PR material should be able to be read effectively aloud on the radio or TV.

Don't forget to include your telephone number and website information on the press release. If you can tie in a link to a video or multi-media source, you'll expand your exposure.

4. Target media that will most likely feature your press release to your market. If you can reach the selected media outlets that your target market pays attention to, then you'll be way ahead of the competition.

5. Go to the Internet to search for online services that target the appropriate markets that you serve. Industry publications are more likely to use your material because it directly relates to their market. If your business is local and you want to touch your local market specifically, send your press release to your local papers and radio and TV stations.

Keep a consistent schedule for submitting press releases. If you send one out every two weeks and do a follow up phone call to your local media or if you send the press releases out weekly to the national media, stay consistent.

You might get a few people who decline your press releases but don't despair. Most companies will be happy to get your material as long as it's quality news.

Frequency is important for tracking your progress. Check your website stats or set up a squeeze page with an auto-responder for maximum tracking and conversion.

Dennis Morales Francis is a consultant and coach for business professionals and wellness practitioners. His website, offers its members online coaching on building Internet income and automating their marketing on and off the web. Dennis is the author of "Double My Revenues In 12 Months or Less".

Go to http://www.doublemyrevenues.com/money.html to learn how to put $120,000 a year in your pocket by pressing a button on your PC. You don't want to miss this E-Tutorial.

The Ultimate Strategy For Driving Targeted Traffic To Your Website

So you have the squeeze page up, you have the sales page and the order page ready to go. You've set up the auto-responder and the links to the free stuff to get your email list excited about doing business with you. You even have the upsell products ready to go. The problem is nothing is happening.

Where is the traffic? The dam has not broken and all those eager buyers have not overwhelmed your server. What's wrong? You decided to let your pay per click ads to the work for you?

We're going to look at a strategy to reach your goal. First let's define your goal.

Do you want to get 600 sales? Ok, let's use that as our goal. What do we do first? If you've read any of my articles, you know that we start with a list. How many interested prospects would you need to have on your list to meet this goal in a campaign? If you consider a 3% conversion (to very conservative) you'll need to establish a list of 20,000 names. Now would be a good time to go back to Google to check the search stats on your product to see if you've got enough willing prospects.

Here is the strategy for your high targeted traffic blitz. Give yourself 90 days to ramp up.

Online ads

For quick traffic to the site to get you started, get a Google Adwords account for pay per click and an Adbrite account for targeted website ads. Make your keywords highly targeted. You want to stay in your niche for instance if you sell hair restoration products, target "hair restoration" not "baldness". You'll get less clicks but more targeted clicks in the category you're looking for.

Ezine ads

There are thousands of ezines out there. Do a search in your category to find the ones that will offer you the most targeted traffic for advertising. You can check the popularity of the ezines in Alexa to be sure that you'll be getting a popular ezine. Place ads regularly and tack the results.

Blogs

Go to Technorati to find blogs in your category to start contributing replies. Get to be a blogger and set up your own at Blogger. Don't forget to create back links to your squeeze pages.

Articles

This is an essential component to blasting targeted prospects to your squeeze page. I know you'll freak out when I say this because it seems like a lot of work but you need to have at least 100 articles out in circulation on the Internet before you can benefit from article marketing. I wouldn't stop there. Articles have a cumulative effect. You can literally ad thousands of subscribers to your list in a year through articles.

Press releases

>Send out a press release at least every two weeks. It is important that you get your brand out in the public eye. The media will take a while to recognize you. If you're in their line of sight consistently, you'll begin to get results after several attempts.

List Exchange

Find partners with whom you can exchange free products or special offers. This is a great way for them to add extra value to their own offers. Embed your links in your free information product. Be sure to create a highly useful product, not a cheap 10 page sales letter. The product must be able to directly benefit the reader. You can generate massive increases in your list this way.

Viral Videos

You can generate tremendous traffic with viral videos. If you have the skill to put three to five minute videos on Youtube and Myspace, you can bring in targeted traffic.

When you have a hit product, a great list, or a popular website, don't stop promoting. Continue to add more content, products, and prospects. Many people slack off when they achieve a measure of success in their business. There will be plenty of time to relax once you've put away a year of income. Most expert Internet marketers work like crazy to reach a level of financial security. They tend to love what they do and continue to help others gain success.

Dennis Morales Francis is a consultant and coach for business professionals and wellness practitioners. His website, offers its members online coaching on building Internet income and automating their marketing on and off the web. Dennis is the author of "Double My Revenues In 12 Months or Less".
Go to http://www.doublemyrevenues.com/money.html to learn how to put $120,000 a year in your pocket by pressing a button on your PC. You don't want to miss this E-Tutorial.

Consistent Submission To Online Press Release Companies Will Bring Big Gaines In The Long Run

A little media exposure may be all you need to take your product or service to the next level. How often have you seen someone get a little exposure on TV or in the newspapers and see a BIG boost in sales as a result?

The main issue involved in getting publicity from Press Releases is the enormous amount of material that goes out to the press each day. Being noticed for the right reasons is called public relations.

The problem with public relations is trying to find something newsworthy to tell the public. Here's an idea; go to your business plan and review it. If you don't have a plan, make one.

Go to your marketing plan and check the marketing calendar. Do you have a marketing calendar? Check your speaking engagements. Oh, do you have speaking engagements? The point is your business must be newsworthy. You must be communicating with your prospects and customers constantly.

Break your message into short sound bytes. If you made a big sale, put it in a press release. If you've hit a milestone in the

Are you an expert? You need to be out there letting people know what you're up to.

What is the greatest benefit that your company offers its clients?

Here are a few ideas to keep in mind when you want to create a press release. You need to get a press release out at least twice a month.

1.Brand new service.

2.Old service that is discontinued.

3.The latest trend in your business.

4.New employees.

5.New processes in production.

6.New Information product online.

7.New marketing tie-in to a popular subject.

8.Seminars and interviews

9.Training videos or audio.

10. Promote joint ventures campaigns.

You now need to keep up on your list of online press release companies to make sure that you send out to them every month. In order to get your product, service, organization, or idea into the media, you have to talk the media manager's language.

Hit what target audience who has an interest in your product or service. Think like the media, craft your message to fit their preferences. Do that and your message will have a great chance of being picked up. Don't let up; submit consistently. You'll begin to find your favorite media people who welcome your submissions after you establish a history with them. The media needs piles of fresh stories everyday, so don't give up. If you need assistance, let me know. I'll give you more in depth information on the subject. You can get on my free online coaching program for more help.

Dennis Morales Francis is a consultant and coach for business professionals and wellness practitioners. His website, offers its members online coaching on building Internet income and automating their marketing on and off the web. Dennis is the author of "Double My Revenues In 12 Months or Less".

Go to http://www.doublemyrevenues.com/money.html to learn how to put $120,000 a year in your pocket by pressing a button on your PC. You don't want to miss this E-Tutorial.